Every now and then I have been sharing a few tidbits about some things I have been doing at work. Yesterday I led a "PartnerShip Brand 2.0" kickoff event (with some help from my team) for all PartnerShip employees. There were two sessions: One in the morning for half the team, and one in the afternoon for the other half (including our California office employees who participated through video conference). The goals for the meetings were to ensure all of our employees ...Have a good understanding of where the company has been over the past 20 years, and where we would like to go in the future - to become Brand Historians;
Feel energized and excited about the PartnerShip brand and the new brand tools we have been developing (including new exhibit materials, new brand collateral and a new website that will be coming soon) - to become Brand Architects; and
Speak confidently and consistently about who we are, what we do, and what makes us special in the marketplace - to become Brand Champions!
Throughout the presentation, it was emphasized that great brands have three common traits: They have Credibility, Consistency, and Character (if they don't, they become a Commodity). All employees left the session with some very cool brand tools and reinforcement aides.
In between the morning and afternoon kickoff sessions, we had an employee cookout and enjoyed a quick "cornhole" tournament. Overall, it was a great day to be a PartnerShip employee and definitely an augury for the many good things to come.
PS: Click here to check out our company Facebook page and to view some the employee pictures taken at yesterdays events.
