Abby has been working on a fun project for her Sociology class the past few weeks. First she had to come up with an interesting new product idea (Petessence - perfume for pets) and target market (upper scale consumers); then she had to pitch it to investors (I helped her with that, including an ROI analysis that impressed everyone); and lastly, she she had to create a video commercial with testimonials. For this latter part of the assignment, she worked with her friends Paige (who was also part of the project) and Sarah to shoot and edit the following video. Overall, I think it turned out great (in a cheesy sort of way). I also think Abby could easily pursue a career in sketch comedy if she wanted with her different accents and personalities.
