
It's been a while since I posted anything here regarding work. So, one cool new thing that I recently introduced at work was a new,
The Partnership Connection Blog (ship.partnership.com/blog) using our
HubSpot marketing platform. As a blogging platform, HubSpot is not the greatest tool, but it has some other integration features that make up for it. Any ways, I have been "seeding" the blog with a dozen or so posts to build a foundation of content, and to begin establishing credibility with the major search engines (e.g., Google, Bing, etc.). Going forward, me and my team will be using the PartnerShip blog for inbound marketing - posting relevant content with "key words" that will help drive inbound traffic from the major search engines, and providing some measurable "call-to-actions" where we can capture information about businesses that are interested in our shipping programs and services. The blog is just one small component of an overall "brand & web 2.0" project me and my team have been working on the past couple months. We will formally "kickoff" the new brand with a couple of all-employee in two weeks where I will provide some brand training and where we will introduce some of the new brand deliverables, such as new exhibit materials, new brand collateral, and a preview to the new
partnership.com website (which is about 3 months away from being implemented).